MA's first ever (30s) TV spot. First ever Video (1.30z). Behind the scenes video and art direction of photography. I wrote and directed the shoot with Dave Mills. We won Prolific North Video of the Year. Manchester Arndale sits in the entre of the city. A city synonymous with a cool vibe, great music scene and fashion scene. Manchester is still considered by many to be the centre of everything hip/cool. It has everything but a beach. Oasis/Anthony H Wilson etc. The task was to introduce a wider radius audience (Cheshire) to come and see what was inside the big box. I even had the music composed for the commercial.